Established in 1966, CTBC has always believed in “humility leads to harmony and always operate with honesty and integrity.” In 1992, the company was transformed to a commercial bank. Back then, the Late founder Jeffrey Koo Sr. developed the philosophy of “Honest Business and Friendly Services” and the spirit of a big family. After a half century, the essence of his philosophy has been refined and formulated into CTBC’s five core values, which are the DNA of CTBC’s employees. We conduct business with honesty and integrity, prioritize customers’ needs, and provide innovative and professional products and services. Also, we value teamwork and care about our co-workers, customers, and society, endeavoring to achieve our vision to be “Taiwan Champion, Asia Leader.”